One Pica, Inc.

A global software leader has an identity crisis - thanks to their own wildly successful products.

Newmarket International makes the best management software in the hospitality industry. The software is so good that it has traditionally gotten more name recognition (maybe you’ve heard of Delphi) than the company itself. One Pica helped articulate a clear position for the Newmarket brand, then redesigned the entire Newmarket identity.

The new identity ties all of the company’s products together under the main Newmarket umbrella, bringing the company name to the forefront of the brand.

In order to demonstrate its great service, a company first needs to get its foot in the door.

Transaction Resources, Inc. is a leading payment processing company. Their recipe for success is simple: great service, affordable rates and the latest in innovation. The only problem was that their branding suggested anything but innovation; it was out of date and clunky. One Pica modernized and streamlined TRI’s identity, from logo to website to marketing materials.

TRI’s updated look and feel highlights the pillars of their brand, presenting a face to current and potential customers that inspires confidence and credibility. Our work with TRI continues, as we develop marketing campaigns and lead generation strategies.

For a business just getting off the ground, all the branding elements need to be scalable.

American Innovative’s tagline is “Products that make sense.” Pushing that core principle one step further, One Pica brought sense and consistency to American Innovative’s brand across many different applications. We created the standards that guide the company’s website, product packaging and trade show materials – from its beginnings with a single product to its successful future.

One Pica continues to shape the experience that American Innovative delivers to their customers, overseeing the user interface, packaging design, business strategy, and marketing materials for each new product line.